Network marketing training is widely available these days through the companies themselves, trainers in the industry, and upline leadership. And yet, despite the availability of training, why are so many people in the industry still not succeeding?
The success formula for success in the MLM industry is simple but yet powerful: S + K + M + N = long term, stable success! Very few network marketing training materials address this formula and they should.
S = Skill set. As with any profession, a skill set is required to succeed. In network marketing, there are many types of skill sets necessary to make it. Prospecting, presentation, closing skill sets are all important, however, the lifeblood of any business is leads. A marketing skill set is a must in this day and age of network marketing. Unfortunately, much of the network marketing training out there ignores this skill set and focuses primarily on contacting friends and family forgetting that “marketing” is an essential part of network marketing! Focus on one marketing strategy, learn it, master it, gain consistent lead flow, and then add on another. There are many free marketing methods to learn before investing in the more costly paid methods, like pay per click.
K = Knowledge. Does a veteran in the industry who has been involved for more than 15 years and earning a 7 figure income possibly know more about the business than a novice? You bet! That veteran has “paid the price” to learn the business…all the ins, the outs, and the pathways to success. The veteran is surely an expert in prospecting, presentation, closing, and marketing. The more we invest in our skill set, the more knowledge we will acquire. The more knowledge we acquire, the more successful we will become.
M = Mindset. Personal development is also an essential part of network marketing success and again, many network marketing training materials sometimes omit this. If we fill our minds with uplifting, nurturing, self-development material, our attitudes will improve and as they improve, so will our ability to cope with the challenges of building a network marketing business. A positive mindset attracts success. A negative, pessimistic mindset repels success. A person who succeeds in network marketing must develop this part of the formula by reading and studying material that will help maintain a positive mental attitude.
N = Network. As we focus on S, K, and M…our network will grow. When we master a new marketing Skill, we increase the number of leads we generate and our Knowledge in that area grows. As we increase our Knowledge, we increase our confidence. As we increase our confidence, our Mindset improves. Then, our network continues to grow. As our network grows, so do our leadership skills. As our leadership skills grow, we are able to better teach our teams how to duplicate our success. It’s a self-fulfilling chain of events that take time, effort, and persistent to implement.
S + K + M + N = Success! Apply the formula, stay persistent, and success is guaranteed to those who don’t quit!
To increase your marketing skill set, visit our Network Marketing Resource Center
October 31st, 2009 at 2:01 pm
Other variant is possible also
January 17th, 2010 at 12:25 am
I love this post, Eddie!
Think about it for a second: You either have time or money. So, whichever you have more of, use it to invest in more knowledge! For your personal life and for your niche…
As the old saying goes, “Knowledge is Power.”
All Eyes On The Books,
Jaclyn