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Are you interested in using article marketing for your MLM advertising but just don’t know how to write an effective article or even where to start?  Well, you’re not alone!  Many suffer from this type of writer’s block.

Article marketing not only helps you build a list, but it helps you build an audience.  There are new people coming online all the time who are looking for guidance.  Have you been frustrated by lack of leads?  Do you want to experience the power of article marketing the same way savvy Internet Marketers do?  Imagine having 20 – 100 or more home business leads coming in every day!  It’s possible!

Part of the challenge of writing articles is either not having the time to write them or again, not knowing how to write them yourself.  You can certainly hire someone to write articles for you.  There are plenty of gifted writers you can find online who understand how to expertly write on your behalf.  And, you can hire them fairly inexpensively.  A typical charge might be $5.00 to $10.00 per article.

The good news is there’s a very simple way for you to learn how to write your own article.  There is a simple formula for you to follow which involves Planning, Producing, and Polishing.

Plan

Create an outline.  Create as many outlines as you can so you have an inventory of ideas of future articles you’d like to write.

Outline:

1) Start with the main idea the article is going to convey

Write one phrase summing up the idea.  i.e.  Why use an autoresponder?  (An autoresponder is a piece of software that enables you to send emails to people automatically.)

2) Make a list of keywords you want to put into the articles (3 to 5 is ideal)

3) Write out the points you intend to make in the article.  For example, what is an autoresponder?  Who uses one?  How much time using an autoresponder can save

4) Summarize the article: write the action you want the reader to take.  For example, summarize the time saving benefits of an autoresponder.  People respond to benefits not features

5) Title: Use a question as the Title.  The original idea of the article usually makes a great title.

Produce: Writing Formula

1) Introduction: define the problem you will help reader solve.  Begin with a question that resonates in the mind of the reader

Frequently Used Motivators (1st 4 are the BIG FOUR)

- Desire to make more money
- Desire to save money
- Desire to save time
- Desire to make things easier
- Desire for more free time (desire to do fewer things)
- Desire for personal autonomy; being in control of your life
- Desire to escape present conditions i.e. get out of debt, lose weight
- Desire to help others live a better life or solve problems i.e. health and wellness
- Desire to leave a legacy for those that follow you
- Search for significance
- Desire to influence others, change the world, and change a system

2) Help them relate to problem and feel the pain

Ask a question to help the reader relate to the pain.  i.e.  Have you ever been frustrated by all the hype you hear online?  Do you want to experience the power of autoresponders but don’t know how to set one up?  Would you like to have a website of your own but don’t want to learn html?  Want to learn how to market online but don’t want to spend another $997 on a marketing course?

It’s best to let your Introduction be one to two paragraphs long.

3) Possible suggestions to solve the problem

i.e. Autoresponder article: list alternatives like hiring someone to send out an email on your behalf or, sending out emails at night after work.

The alternatives you list don’t have to be overly attractive.  They just need to be alternatives that could work.  It’s okay to say that some of the things they have heard will work or won’t really work.

Only touch lightly on the other possible solutions.  What you’re trying to do is sell your product as the best solution.

4) Introduce your solution “The good news is, there is a better way!”

You want say that you’ve done the research so they don’t have to.  You want them to be thinking that your solution may be best.  It’s important here to reveal the full solution.  Show the answer and how to use it in their life.  Use curiosity but give enough content.

5) Action steps

Give 3 to 5 (max) actionable steps the reader can use to implement your solution.  This is the heart of the article…the what to do and how to do it section.  Lay it out in steps that build on each other.  Encourage them to be thinking about a new solution to their problem.  Make sure your steps are in a logical sequence or you’ll lose the reader.

6) Summarize your solution

A summary paragraph that comes at the bottom of your action steps.  What’s in it for them.  Summarize what the main benefit is.  3 to 4 sentences long.

7) Call to Action (Resource Box)

This is where the strongest selling you will ever do in Article Marketing occurs and how you can use your articles to generate cheap MLM leads.  You can use urgency, scarcity, emotion, and more.

Polish

Once your article is produced, it’s time to polish it up.  Here are some guidelines on how to do this.

- Check language and grammar
- Keep the language easy to understand
- Remove “technical jargon”.  If you have to use technical jargon, make sure to define the terms.  If you know that the audience will understand, then technical jargon is fine.  If not, define the terms in the body of the article.
- Strife to never confuse your reader
- Consider the length of the article (500 – 1200 words long)
- Make sure there are enough keywords in the article.  Use synonyms.
- Make sure you have enough benefit statements
- Paragraph length should be about 5 sentences.  Make them easy to read.  People read about half the speed online than they do on paper.
- Sentences: use short sentences.  The enemy of a good article is run on sentences.  Keep the length short.  If you’re conveying multiple ideas in a sentence, break it up into more sentences.  Each sentence should contain one thought.

What To Do Now

1) Start brainstorming on various ideas you can write lead generation articles about

2) Do some basic keyword research for your first article idea.  Come up with 3 to 5 words

3) Put together an outline of your first article using the formula described in this article

As you use the Article Writing Formula described here, you will find that not only will article writing become much easier for you, you will be writing well performing, lead generation articles in abundance in no time flat!  You can do this!  Don’t let the fact that you haven’t written many articles in the past stop you.

For additional lead generation training on article marketing and much more, visit the MLM Advertising Training Center right now.

Please feel free to leave a Comment below.

MLM advertising can be done inexpensively using article marketing.  It is a great strategy due to its staying power and the amount of long-term exposure resulting from successfully creating helpful tips and solutions to challenges.

Why Use Article Marketing?

Article marketing is writing short informational articles and submitting them to Ezines, article directories, websites that complement your site, and blogs.

The goal is simple: get highly targeted traffic to your site to generate a MLM network marketing lead.  It’s not to make direct sales.  You are wooing the reader to visit your site by creating curiosity.  Your article serves as a teaser message to get a person to your site.

Article Marketing reaches people who wouldn’t look at ads but will read an article that solves a problem or serves as a MLM review.

A complete article marketing plan should include ezines, newsletters, and blogs in addition to article directories.

Relate to Your Reader

It takes credibility and trust for someone to buy something from you or for home business leads to join your opportunity.  When you write an article from your heart, people can see your soul.  Be transparent and let people know who you are.  When people begin to trust you, they begin to take your recommendations and be open to you.

You can still accomplish this even if someone else writes your articles for you.

People buy with emotion and defend with logic.  Remember to put emotion into your article.  If you’re passionate about something, put that into your article.

How to Build Your Business with Article Marketing

Think what the average person who joins thinks about before they join.  One of the secrets of marketing is to try to become part of the conversation in the mind of the prospect.  If you can anticipate what they’re thinking and tailor your marketing to become part of that conversation, then your marketing doubles or triples its effectiveness.

What did you think when you first joined your company?  What were the questions in your mind about how you were going to show your business to others?  What were your feelings?  All these can be woven into your article marketing program.

Inspire, educate, and inform are your goals.  You want to inspire the reader to learn more.

Thought Process of a Prospect

A prospect may go through the following thought process:

- I want to make money online and wonder if I can
- I want more free time and I keep seeing people who look like they’re making money.  Why can’t I do it too?
- Is this for real?
- Is this something I can do?
- Is there a trap door here?
- Which one do I choose?

If your articles can help a person move through these stages, you strengthen your position with the reader.  When you begin helping people like this, real trust is established.

Article Ideas to Write About

- What to look for in a network marketing business
- How to work at home
- What to avoid when considering the network marketing industry
- How to work at home and deal with typical challenges
- How to work at home and set boundaries on where and how you work
- How to work at home with family
- The importance of teamwork
- Understanding different Network Marketing compensation plans

When done correctly, article marketing can be a superb resource to generate cheap MLM leads.

For more training on Article Marketing, visit the MLM Advertising Resource Center now.

**Feel free to leave a comment below**

MLM blogging can help you establish your leadership and can be an excellent way to generate leads for your business.

One challenge people have with MLM blogs is what type of content to blog about.

8 MLM Blog Content Tips

What should you blog about?  Here are 8 tips to assist you.

1. How To’s.  If you know how to do something exceptionally well in the industry, write about it.  Do you have advice about prospecting?  Closing?  How to market using Facebook or Twitter?  How to communicate with an email list via an autoresponder?  How to make videos that rank well within YouTube?  People appreciate How To information.

2. Stories.  MLM stories are well received by other distributors, especially when they are stories that help them learn how to be more successful in the industry.  Write about success stories.  Share lessons learned by yourself and people on your team.  Stories about adversity and how that adversity was overcome.  There are endless possibilities here.

3. Interviews.  The MLM industry is all about building relationships and collecting contact information from prospects and other successful leaders.  Yes, even leaders outside your primary company.  You never know when you might have the chance to work together on a project that would benefit you both.  Interview successful leaders and trainers either by phone or video and share the insights with your blog readers.

4. Reviews.  A notable marketing strategy is to write reviews about other network marketing companies, leaders, prospecting systems, etc.  Secret: use the website npros.com to be notified about new companies that are launching and write about these companies.  It doesn’t matter if you are not a distributor with that company.  People researching that new company will appreciate your review and will give you the opportunity to build a relationship with that person through your blog.  Again, you never know if you might do business with that person in the future.

5. Audience Polls.  From time to time, post a survey to your blog readers and see what topics they are interested in or where they may need assistance in building their business. A resource for this is surveymonkey.com.  From the feedback you receive, you can write an article about it

6. Tutorials.  A tutorial can be more detailed than just a How To article.  It could be an extensive video that you record about how to do something more technical.  For both PC and Mac users, Camtasia is a great tool to film a video of your screen.  Examples of videos could be how to setup a Facebook Fan page.  How to load follow up messages into an autoresopnder.  How to format the keywords in a video description.  Use tutorials to provide a more visual experience for your blog users where a written article may not be sufficient.

7. Observations.  As you stay up to date on events and happenings within the industry, blog about them.  Is there a way to teach a worthwhile lesson from a current event?  mlmwatchdog.com or mlm.com are resources you can use to find the current lowdown on industry related news.

8. Thoughts.  What are your thoughts?  Did you just experience a breakthrough of some sort?  Did you just learn a valuable lesson?  Have you discovered a marketing technique or made a recent adjustment that caused results to skyrocket?  Blog about your thoughts.  Your readers will appreciate it.

For more MLM Blogging training, visit the MLM Blogging Training Center now.

What has worked well for you with your Blogging?  Please feel free to leave a Comment below.