MLM advertising can be done inexpensively using article marketing. It is a great strategy due to its staying power and the amount of long-term exposure resulting from successfully creating helpful tips and solutions to challenges.
Why Use Article Marketing?
Article marketing is writing short informational articles and submitting them to Ezines, article directories, websites that complement your site, and blogs.
The goal is simple: get highly targeted traffic to your site to generate a MLM network marketing lead. It’s not to make direct sales. You are wooing the reader to visit your site by creating curiosity. Your article serves as a teaser message to get a person to your site.
Article Marketing reaches people who wouldn’t look at ads but will read an article that solves a problem or serves as a MLM review.
A complete article marketing plan should include ezines, newsletters, and blogs in addition to article directories.
Relate to Your Reader
It takes credibility and trust for someone to buy something from you or for home business leads to join your opportunity. When you write an article from your heart, people can see your soul. Be transparent and let people know who you are. When people begin to trust you, they begin to take your recommendations and be open to you.
You can still accomplish this even if someone else writes your articles for you.
People buy with emotion and defend with logic. Remember to put emotion into your article. If you’re passionate about something, put that into your article.
How to Build Your Business with Article Marketing
Think what the average person who joins thinks about before they join. One of the secrets of marketing is to try to become part of the conversation in the mind of the prospect. If you can anticipate what they’re thinking and tailor your marketing to become part of that conversation, then your marketing doubles or triples its effectiveness.
What did you think when you first joined your company? What were the questions in your mind about how you were going to show your business to others? What were your feelings? All these can be woven into your article marketing program.
Inspire, educate, and inform are your goals. You want to inspire the reader to learn more.
Thought Process of a Prospect
A prospect may go through the following thought process:
- I want to make money online and wonder if I can
- I want more free time and I keep seeing people who look like they’re making money. Why can’t I do it too?
- Is this for real?
- Is this something I can do?
- Is there a trap door here?
- Which one do I choose?
If your articles can help a person move through these stages, you strengthen your position with the reader. When you begin helping people like this, real trust is established.
Article Ideas to Write About
- What to look for in a network marketing business
- How to work at home
- What to avoid when considering the network marketing industry
- How to work at home and deal with typical challenges
- How to work at home and set boundaries on where and how you work
- How to work at home with family
- The importance of teamwork
- Understanding different Network Marketing compensation plans
When done correctly, article marketing can be a superb resource to generate cheap MLM leads.
For more training on Article Marketing, visit the MLM Advertising Resource Center now.
**Feel free to leave a comment below**
March 7th, 2010 at 11:59 am
Perfect timing Eddie! I am sitting down to strategist my article writing campaigns right now, and your information has given me some great ideas to consider.
Your super powers must be on. I appreciate it
Eric Fagerstrom´s last blog ..SEO Secrets! Wordtracker SEO Blogger
March 8th, 2010 at 6:49 am
Hey Eddie,
Great content and very informative. You are on target.
Have a fantastic day!
Lloyd Dobson
Lloyd Dobson´s last blog ..How To Take Responsibility For The Results In Your Life
March 8th, 2010 at 7:22 am
Thank you for your feedback Eric and Lloyd!
March 8th, 2010 at 9:49 am
Hi Eddie,
I especially appreciate your comments on the psychology of the reader. Sometimes it is hard to think about using articles as direct response vehicles, but it is critical that we do. The ability to create effective direct response marketing hinges on engaging the reader, which requires knowing what’s in their mind. This is useful content for all marketing avenues, not just Article Marketing.
Take Care,
Chip
Chip Wilson´s last blog ..Social Syndication – Leveraging Tribes and Human Psychology to Build Your Online Business
March 9th, 2010 at 3:25 pm
Hi Eddie,
This is such a helpful article and like Eric, right in the nick of time. I need to sit down and create a strategy for article marketing that does exactly what you suggest!
Trust in this industry is such a huge issue. It seems to me that you hit the nail on the head when you said that people need to see your soul. When that happens, they know that what you say is real.
I’m going to sign off and start writing!
Nancy
“Mentor Mama”
Nancy Burke Barr´s last blog ..The Social Media Art of Blogging: Why You Are Embarrassing Yourself
March 9th, 2010 at 3:32 pm
Yes! Thanks for the reminder that we need to put ourselves in the minds of the readers, Eddie…
and Thanks for all the ideas. I’m stealing this stuff from you. This is the type of article really worth bookmarking!
I’ll be back to plug in to more of your awesome articles, Eddie!
Jaclyn
http://jaclyncastro.com
Jaclyn Castro´s last blog ..“How to Customize YouTube Videos”
March 11th, 2010 at 9:19 pm
Eddie, this is a great post on article marketing. I did not receive this kind of high value information when I first began submitting articles two years ago. It’s no wonder I didn’t get traffic from them. Since then, I’ve learned.
I hope many newbies to article writing stop by and read this. It will save them a great deal of time on their learning curve.
I’ll be back to chew on more great content..
Blessings and abundance my friend.
Debbie
March 11th, 2010 at 9:58 pm
Chip, Nancy, Jaclyn, and Debbie…thank you for your comments!
Eddie
April 21st, 2010 at 3:49 pm
Hi Eddie! This is something I have yet to try, but it’s on my agenda. Now I know where to come to get my thinking in line before I do! Thanks so much!
Judy Zavislak´s last blog ..Miracle Grow for your Brain